How Social Media Improves Audience Engagement in Events

Being an event organizer or a manager is not an easy task because you have to handle everything from transportation to audience management and still make sure that it is a successful event. Since there is an increasing demand for corporate events, you must be able to organize everything smoothly for your clients. Event management has a lot of steps that need time, resources, and proper planning. If you have ever faced any challenges in event management, particularly related to audience engagement, then this blog is for you. We’ll discuss in detail:

• What are the modern event management challenges
• Benefits of using social media for event management
• How to promote a event on social media
• Case study on social media for audience engagement

But first, let’s understand why social media can be used for audience engagement in today’s world.

• As of July 2024, there were 5.17 billion social media users in the world
• Above 85% of the world population is active on social media platforms
• 91% out of 5.68 billion users actively use mobile phones.
• Worldwide, people use more than 6 social media apps monthly

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Just by looking at these stats, you can see that social media is a widely used platform across the globe and it can offer visibility and engagement for your events. From finding good event planning ideas to engaging your event’s audience, you can create a perfect strategy to make your event successful with the help of social media.

Modern Event Management Challenges

• Attracting the audience for your event
• Following the event schedule for a smooth flow
• Challenges in engaging your audience throughout the event
• Organizing corporate events and media integration for an impactful event
• Integrating technology into your event
• Coming up with innovative ideas to organize the event
• Overspending due to unexpected event needs

Benefits of Using Social Media for Audience Engagement

• Brand awareness: Since there are billions of active social media users worldwide, you can increase brand awareness for your clients by attracting the right audience. Social media platforms can attract interested audiences to your events.
• Build a community: You can build a dedicated community for your events using platforms like Meta (formerly FaceBook), Instagram, Discord, etc. By encouraging discussions on the event, you can easily increase audience engagement.
• Competitive advantage: Creating a proper plan for social media marketing for the events that you organize, gives your clients a competitive advantage over their competitors. This way, you can also increase your client’s brand visibility on social media platforms.
• Lower advertising costs: Advertising on social media costs very less than other channels like Banners, TV ads, etc. With social media, you can not only increase audience engagement but also reduce marketing costs.

How to Promote a Event On Social Media: A Step-by-Step Guide

• Behind-the-scenes post: Social media can help you create a buzz for your events. Post a simple behind-the-scenes for the upcoming event, it can be the arrangements or a picture of the event venue. A caption of “Stay tuned” or “Work-in-progress” etc will create anticipation among your followers.
• Schedule of the event: After the announcement of the event, you can post a schedule that includes the exact venue, the list of speakers, the timing, the arrangements for attendees, etc. This will give your audience an idea about what will be happening in the event.
• Hashtag promotion: By creating custom event planner hashtags and encouraging your followers to use them on various platforms like X (formerly Twitter), Instagram, Meta (formerly FaceBook), Threads, etc, you can easily increase your audience engagement. Let your audience know when and where to use these hashtags for your event.
• Glimpse of the event: If you have previously organized a similar event, then you can use some content to give a glimpse of the current event. Your audience will get an idea of what the event is about and how it will be organized.
• Speaker intro with a CTA: Post a short clip that inculdes an introduction of the speaker and add a call-to-action to increase engagement. You can either add a link and tell your followers to sign up for the event through the link or include a CTA in the caption to encourage them to comment, share, or like the video.
• Live event updates: On the day of the event, it is important to keep your audience engaged not only in the venue but also on social media. Create live polls on the event topics and encourage your audience to vote in real-time. A QnA session can also be conducted using Instagram to increase engagement.
• Post-event posts: Once the event is over, you can still keep your audience engaged. Use these post event social media post examples:
  • Tell your attendees to post a picture of their favorite moments of the event with the hashtag by tagging your page.
  • Make sure to reply or repost their responses (stories, tweets, posts, videos) on the company page.

Conclusion

In conclusion, social media and events go hand in hand. You can increase audience engagement for your event by promoting hashtags, posting BTS (behind-the-scenes), schedules, live polls, after-event posts, and more. Find a social media plan sample for similar events and create a custom plan to increase engagement throughout the event. This will also help increase your client’s brand visibility online.

At G-Unit Events, we organize various events by using social media to increase audience engagement and brand reach. Reach out today to make your event successful!